PhoenixStagnation is the enemy of the Phoenix.

Even when I landed my first job at the budding age of fifteen an overwhelming sense of dread lingered long after I clocked in. Yes, I was a writer, but never thought that one day I might actually call myself a copywriter. Already, a nagging sense of independence pushed my quest for answers as I pondered my calling. So, I found solace where it existed – payday. A few years later, a jaunt up the administrative ladder landed a decent position in a reputable firm answering to important executives in grey suits. Into my twenties, the salary remained mediocre, just enough to stay afloat. I lived for the weekends when I could fortify my passion with abundance.

 

Taking Flight From the Mundane

Monday mornings confined all creativity only to be released on Fridays at 5pm. Still,  weekends flourished with writing and literary exploration, continuing to shape my awakening entrepreneur. Precious hours of fulfillment inevitably faded into the grim start of a new week. There waited the false comfort zone of the corporate world, crushing my dreams as I returned to that quiet hell of a job. Finally, I quit and sold everything I owned, save a suitcase packed with wanderlust.

After returning from a year-long adventure throughout Western Europe, I made Boston my home where the writing continued. But I could not deny that familiar unease that began in my teens and continued to invade every morning. Los Angeles called and back to hometown I traveled where I fell upon my first legitimate career. Years later pursuit of a new business venture took me back to the East coast where I welcomed Miami Beach with a numbing question that haunted me until the day I left Florida: “This is it?”

 

Rebirth is part of life

That venture flopped and it was just as well because the housing market was booming in the Sunshine State. Naturally, I started my next business and did well. Hard work paid off, inspired by handsome paychecks and a luxurious sense of satisfaction. Driving my chic, convertible car and lunching at posh eateries provided compelling distractions from my honest ambitions. That is, until the housing bubble burst in the early 2000s and the market crashed, forcing a harsh return to reality. I faced a daunting question: shall I restructure my business or face the music? I had no idea what the music was but knew that I could not go on under the current guise.

 

I always wanted to be a copywriter

After fifteen years I realized that my calling had been standing right in front of me the whole time. How on earth did that happen? Truthfully, I had been writing poetry and short stories since I was a little girl. I wrote and designed all of my own marketing campaigns since the get go. I assisted friends and colleagues with their writing. My educational background and training lay squarely in grammar, literature and writing. Astonishing as it may seem, I was already practicing my passion to some degree. What I finally discovered was the obvious with the official birth of my copywriting, consulting and web design business.

 

Are you going through the motions because you feel that you have no other choice?

I’m not sure how many professionals are doing what they love for there is no tangible standard by which to measure such a statistic. If there was it would be skewed. I suspect that few individuals find the courage to admit discontent with their professions or lifestyles. What good would it serve when such a painful realization would threaten to withdraw them from the illusion of the comfort zone? The risk of relinquishing all that has been attained is certainly a real possibility. Giving up that shiny title in a reputable firm for the sake of a start up business on a leap of faith is simply not worth it to some — except for those who want it bad enough. Wanting something bad enough is called passion. Passion should not be denied less spiritual balance falls out of sync.

 

Realizing passion means recognizing truth

In a society where status is gauged by achievements, the neighborhood in which you live, the square footage of your home and the make and model of your vehicle, what you choose to do with your passion can be more disconcerting than acknowledging it in the first place. So just leave it alone because it’s better that way. Or is it?

 

Passion is subjective and means different things to different people

Viewing life through a cloudy window implies unhappiness. It’s time to recognize when change is knocking on your door; when things are seen but not felt; imagined but not touched; tasted without flavor. The best way to discover your passion is to meditate on the possibilities without pressuring yourself that you might not have any. In retrospect, the one constant in my life was definitely writing. Having always been an artist, I practiced several mediums before settling into communication, wordsmithing and design. It made perfect sense that I should become a copywriter. It just took me a while to see it. But my creativity did not stop there for my content writing is all about branding. It was only natural that website design should compliment the correlating copy – a symbiotic relationship that completes my practice.

 

Heeding the prominent characteristics of my personality

For me, there were two – writing accompanied by a strong sense of independence. The latter is the reason why I pursued different ventures during the last two decades. A thirst for knowledge, wisdom and professional experience has gifted me with an arsenal of skills, honing my craft a thousand times over.

 

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