Website Audit Case Study: Gettysburg Foundation

Jan 20, 2021

Introduction

Welcome to the website audit case study on the Gettysburg Foundation by MW Copywriting Consulting and Web Design, a top-notch business and consumer services provider in the field of website development. In this comprehensive study, we will delve into the intricacies of optimizing the Gettysburg Foundation's online presence to achieve higher rankings on search engine result pages (SERPs) and effectively compete with other websites in the same domain.

About the Gettysburg Foundation

The Gettysburg Foundation is a non-profit organization that works tirelessly to preserve and protect the historic Gettysburg National Military Park. As a hub of American history, the Gettysburg Foundation plays a crucial role in educating visitors and ensuring the legacy of this significant battlefield site is upheld.

Objective

Our objective for the Gettysburg Foundation was to improve its online visibility and increase organic traffic. Through careful analysis and implementation of SEO techniques, we aimed to surpass competing websites in search rankings, allowing the Gettysburg Foundation to reach a larger audience and inspire a greater sense of historical significance.

Methodology

In order to achieve the desired results, our team at MW Copywriting Consulting and Web Design employed a holistic approach encompassing both technical and content-based optimization strategies. Some key steps in our methodology included:

1. In-Depth Keyword Research

Thorough keyword research formed the foundation of our SEO campaign. We conducted extensive analysis to identify relevant keywords and search phrases with high search volumes and low competition. This allowed us to target the right audience and increase the likelihood of ranking higher on search engine results pages (SERPs).

2. Technical SEO Audit

To ensure that the Gettysburg Foundation's website was optimized for search engines, our team performed a comprehensive technical SEO audit. This involved assessing factors such as website speed, mobile responsiveness, URL structure, metadata, and internal linking. By addressing any technical issues, we created an optimized foundation for improved search engine rankings.

3. Content Optimization

Our expert copywriters created engaging, keyword-rich content that complemented the Gettysburg Foundation's mission and resonated with its target audience. Through strategic placement of keywords, optimization of headings and subheadings, and incorporation of relevant imagery, we enhanced the overall quality and relevance of the website's content.

4. Link Building

Building high-quality backlinks is crucial for improving search rankings. Our team implemented a tailored link building strategy by seeking opportunities for link acquisition through partnerships, directory submissions, and outreach to authoritative websites in the historical and cultural preservation niche. These efforts fostered greater online visibility and credibility for the Gettysburg Foundation.

Results

After implementing our comprehensive SEO strategy, the Gettysburg Foundation witnessed a significant improvement in its search rankings. The website's organic traffic increased substantially, resulting in a broader reach and heightened brand awareness. This success allowed the foundation to attract more visitors, donors, and supporters, ultimately aiding its mission to preserve the historic Gettysburg Memorial.

Conclusion

Through diligent keyword research, technical SEO optimization, content enhancement, and strategic link building, MW Copywriting Consulting and Web Design effectively propelled the Gettysburg Foundation to surpass competing websites in search rankings. Our expertise in website development and SEO ensures that businesses and organizations in the business and consumer services sector can achieve optimal online visibility, outrank competitors, and attain sustainable success. Contact us today to discover how we can enhance your online presence!

© 2021 MW Copywriting Consulting and Web Design. All rights reserved.

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